Nova Centre Branding
Nova Centre is something Halifax has never seen before. It’s a one-million-square-foot, mixed-use development in the heart of the entertainment and business district. Housing a new convention centre, boutique hotel, business towers, restaurants, shops, and public space, it is one of the largest and most ambitious projects Downtown Halifax has seen in a long time.
We were inspired by the centre’s nautical architecture and Nova Scotia’s seafaring heritage – rich naval brass, the ocean, misty skies, the colours and shapes of maritime flags- and we looked at this inspiration from a modern perspective, wanting to create an identity system that is as multifaceted and future-focused as the centre itself.