Stanfield’s Ltd. was looking to strengthen the digital presence of Elita, their Canadian brand of Ladies Intimate Apparel. Elita Collections are designed for women who appreciate the harmonious combination of natural fabrics and feminine design. Products use innovative materials, such as modal and bamboo to achieve maximum comfort and quality. To reflect the innovation used in their products, it was time to reinvent Elita online, taking their brand to the next level.


We implemented a custom theme to represent the Elita brand to a tee, and employed a design focused on the collection-centric approach that Elita takes with its traditional product catalog. Knowing that the Elita customer shops for intimate apparel by fabric, we ushered the user through this new ecommerce system by bringing fabric to the forefront and giving users the opportunity to shop by cotton, silk, warm wear, and more. Whether it was summer and they were looking for a new Bamboo camisole to keep them cool or perhaps some new leggings to use as a base layer in the winter, we made it easy for users to find what they were looking for by giving them the option to filter by collection and product type. The design also focused on creating differentiation between the collections by assigning unique colours to each one.